Upper Franconia’s economy has successfully weathered numerous upheavals in the past. Since their founding, the University of Bayreuth and the University of Applied Sciences Hof have actively contributed to these transformation processes. The event’s program spans historical perspectives on transformation to concrete solutions for a sustainable future.
At “Knowledge Drives Business”, companies and universities meet as equals. Attendees gain insights into real-world regional change driven by collaboration between science and business. Keynote speakers will also provide unique perspectives on the ongoing transformations in Upper Franconia. The event fosters exchange and networking among decision-makers from business, academia, and civil society.
Topics and Speakers at WsW25 include:
- Creative Destruction: Historical Upheavals as Opportunities
Prof. Dr. Jan-Otmar Hesse (Economic History, University of Bayreuth) - Challenges of Globalization
Michael Stoschek, Chairman of the Supervisory Board, Brose SE - Decarbonization through Technical Ceramics
Prof. Dr.-Ing. Stefan Schafföner (Ceramic Materials, University of Bayreuth),
Dr. Richard Metzler and Dr. Reinhard Lenk (Rauschert GmbH) - The Automotive Industry in Transition: From Recycling to Functionalization
Prof. Dr.-Ing. Holger Ruckdäschel (Polymeric Materials, University of Bayreuth),
Bernd Trinkwalter (Motherson DRSC) - Startup Culture and Innovation Boosts for Business
Prof. Dr. Oliver Mauroner (Innovation & Entrepreneurship, University of Applied Sciences Hof),
Dr. Petra Beermann (Institute for Entrepreneurship and Innovation, University of Bayreuth) - Partnership in Product Development
Prof. Dr. Frank Ficker (Materials Science, University of Applied Sciences Hof),
Timo Piwonski (Iprotex Münchberg)
All interested parties are warmly invited. We are happy to arrange interviews, background discussions, or individual appointments for members of the media to support your coverage.
