Logo Universität Bayreuth

University of Bayreuth, Press Release No. 111/2025 – 12 December 2025

New Study Positions University of Bayreuth as a Regional Innovation Leader

The University of Bayreuth is increasingly recognised as a driver of innovation within the regional innovation ecosystem. This is underscored by the recent publication of a case study on HEInnovate, an initiative of the European Commission in partnership with the OECD. Bayreuth is the only German university to present a case study this year.

Andreas Schmidt, David Eder und Dr. Petra Beermann

from left: Andreas Schmidt, David Eder and Dr. Petra Beermann

The case study, entitled “Strengthening Regional Innovation: The Role of the University of Bayreuth in Building the Regional Innovation Ecosystem”, highlights the University’s transfer strategy: as an innovation engine for Upper Franconia, the University of Bayreuth, through its Institute for Entrepreneurship and Innovation, has established a closely interconnected ecosystem linking science, business, and society. Central to this are the transfer of knowledge, ideas, and technologies; close collaboration with regional partners; diverse transfer formats such as workshops, consultancy, and networking events; as well as active support for start-ups and co-creation processes with companies.

“The University of Bayreuth sees itself as an active shaper of regional innovation processes. Through our transfer activities for businesses, start-ups, and societal stakeholders, we aim to demonstrate how universities can take responsibility for the future viability of their region,” explains David Eder, who co-authored the study with Andreas Schmidt and Dr. Petra Beermann. “In particular, we have developed more tailored services and offerings for companies, enabling us to jointly create innovative products, services, and business models.”

The existing innovation ecosystem is set not only to grow but also to become more firmly embedded institutionally. A key role will be played by the transfer network of research institutes and academic chairs, including those in the fields of business and information systems engineering, advanced materials, energy, life and media sciences, and glass technology. Plans include expanding the innovation labs with state-of-the-art infrastructure, advanced prototyping technologies, and new interdisciplinary facilities – a clear signal of the region’s innovative strength.

However, ambitions extend beyond Upper Franconia. The University is intensifying its activities at national and international levels and forging new partnerships beyond regional boundaries.

The case study has been available online since 1 December 2025.

David Eder

David EderInstitute for Entrepreneurship and Innovation – Transfer and Innovation Manager

Phone: +49 (0)921 / 55-4726
E-mail: david.eder@uni-bayreuth.de

Zapf-Gebäude, Building 1, Office 1.2.19
Nürnberger Straße 38, 95448 Bayreuth

Jennifer Opel

Jennifer OpelDeputy Press & PR Manager

Phone: +49 (0)921 / 55-5893
E-mail: jennifer.opel@uni-bayreuth.de