The image of the "Gamechanger" reflects the University of Bayreuth's vision of being a place of change and innovation where students and academics can develop their ideas and skills. The motto "The Gamechanger Campus" is intended to excite and to create an inspiring environment.
The University of Bayreuth wants to be a place where students can prepare for their future and actively contribute to shaping a better world. The targeted promotion of entrepreneurial spirit is just as much a part of this as the motivation to get involved on campus and also outside of studies. Because the University of Bayreuth wants to be more than just a place of learning for its students. The campaign is a reflection of the university's mission statement. It stands for interdisciplinarity, a green campus, high professional competence and a family atmosphere with individual teaching offers.
The new marketing strategy, which takes into account internal as well as external communication, will focus on relevant channels, including digital advertising, social media (#gamechanging) and events, such as university fairs and international science forums, to reach the right target groups. The University of Bayreuth is convinced that the new marketing strategy will reach prospective students at home and abroad as well as the local campus family.
"We believe in a better world through knowledge. But knowledge is more than cramming, we also understand education in a comprehensive sense as personality development," says University President Prof. Dr. Stefan Leible. "I am convinced that the University of Bayreuth, with its teaching and research offerings, enables young people to effectively meet the diverse challenges of our time. This is what we are getting to the heart of with 'The Gamechanger Campus'.
