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Bayreuther Stadtgespräche: City Talks

Bayreuther Stadtgespräche (Bayreuth City Talks) have been taking place regularly at Iwalewahaus since July 2014. On the first Wednesday of each month from 6 to about 7.30 p.m., changing speakers offer insights into exciting and current topics. The lectures are open to all interested parties without registration – admission is free.

The basic idea of Bayreuther Stadtgespräche is to strengthen the connection between the City and the University. That is why the series of events is aimed at all Bayreuth citizens.

The venue is the Iwalewahaus (Wölfelstraße) in the heart of Bayreuth – right next to the Margravial Opera House. The speakers come from the University of Bayreuth, other universities or research institutes, or from (university) politics. (Higher education) policy issues are taken up and questions are discussed that are currently of concern to academia or citizens. This is done in an understandable way for people who are not familiar with the subject, and for non-academics.

The lectures are organised by the University of Bayreuth together with Universitätsverein Bayreuth e. V. and with the support of Universitäts-Forum Bayreuth – Kollegium Bayreuther Univ.-Professoren i. R.

Bayreuth City Talks: Upcoming events

4 March 2026, 6 p.m.:

True Love in Elite Sports: Between Heart and Marketing?!

Speaker: Prof. Dr. Tim Ströbel, Chair of Marketing & Sports Management at the University of Bayreuth

Faster, higher, stronger: This Olympic motto has shaped elite sports for decades. But today, other forces dominate the sporting landscape: billions in revenue, global reach, and a brand industry that transforms athletes and sports organizations into global icons. Branding has become a crucial success factor in international elite sports—sometimes even independent of athletic performance. What role do brands play for sports organizations like FC Bayern Munich or FC St. Pauli? How do athletes succeed in establishing themselves as brands—just think of Cristiano Ronaldo, Naomi Osaka, or Michael Jordan, whose brand value is often greater than any sporting title. And what role do fans of different generations play in this development?

Professor Ströbel explores these questions in a public discussion. Ströbel has advised numerous sports organizations – from top regional clubs to FC St. Pauli, with whom he implemented a highly successful branding project. This collaboration was recognized in autumn 2025 with the European Association for Sport Management's Sport Organisation Award. Furthermore, Ströbel's research focuses on fan behavior, digital sports marketing, and brand management in professional sports, and he has overseen several projects dealing with the internationalization and future of sports marketing.

Past Highlights 2026

4 February 2026, 6 p.m.: 

Speaker: Prof. Dr. Anno Mungen, Director of the Research Institute for Music Theater (fimt) and Chair of Theater Studies with a special focus on music theater, University of Bayreuth

In 2026, the city of Bayreuth and the festival itself will celebrate the 150th anniversary of the world's oldest music festival dedicated exclusively to one composer—Richard Wagner. Anno Mungen, author of the book “Hier gilt's der Kunst: Wieland Wagner von 1941 – 1945” (Here, art reigns supreme: Wieland Wagner from 1941 to 1945) and a proven expert on the festival, will provide an important insight into the history of the festival in a public discussion. Mungen will publish his new book “Von Bayreuth nach Auschwitz” (From Bayreuth to Auschwitz) in June 2026, subtitled “Opera – Politics – Violence” (published by Westen-Verlag). The publisher's preview reveals what the book will be about: "They wage war, torture, murder – and are devoted to art: the men of National Socialism. Bayreuth has been a popular meeting place for nationalist circles since 1900. Anno Mungen shows how culture, war, and mass murder interacted in the final years of the regime. Even in the last days of the war, parts of the music industry were kept going in order to document the claimed cultural superiority over other peoples and the Jews. To this day, large sections of the Wagner community claim that National Socialist Bayreuth was only interested in value-free culture and had withdrawn from political appropriation. It is time to reveal for the first time the contexts of violence and art in the close entanglement that appears here."

Past highlights of the event series (partly in German language)

For further information, please contact

Mann mit Brille

Gert-Dieter Meier

Wissenschaftskommunikation, Abteilung Presse, Marketing und Kommunikation

Telefon: 0921 / 55-5356
E-Mail: gert-dieter.meier@uni-bayreuth.de