University of Bayreuth, Press Release 088/2022 - 7 June 2022

1st Beer Law Conference of the University of Bayreuth in Bavarian Brewery Museum

"Beer and sustainability - what does the European Green Deal offer?" - this is the title of an invitation by the Chair of Food Law at the new campus in Kulmbach and the Research Centre for Food Law (FLMR) of the University of Bayreuth together with the Bavarian Brewery Museum at the Mönchshof in Kulmbach to discuss sustainability trends in the beer industry. EU, federal and state levels of government will be represented when experts from government, science, and business discuss the consequences of the Green Deal on 29 July 2022.

The Geen Deal of the EU Commission touches far more areas than has been publicly discussed so far. What are the consequences, for example, for the domestic brewing industry and the related agriculture, industry, and trade?  This will be addressed for the first time at a conference now being established on the initiative of the University of Bayreuth and organised by Museen im Kulmbacher Mönchshof e. V.: the first Kulmbacher Bierrechtstag.  "The brewing sector is essential for Upper Franconia, Bavaria, Germany and Europe. To make it sustainable and future-proof in its diversity, we need an intelligent legal framework. This is what we are seeking to work on at the 1st Kulmbacher Bierrechtstag," says Prof. Dr. Kai Purnhagen, Chair of Food Law and Director of the Research Centre for German and European Food Law (FLMR) at the University of Bayreuth.

This conference is the first of its kind to deal specifically with legal and political issues in the brewing sector, focusing on the entire value chain: Cultivation, processing, brewing, distribution, trade, and consumption all play an equal role at the conference. In Kulmbach, stakeholders from government and administration will have the opportunity to publicise current initiatives and discuss them with practitioners. The latter, in turn, will have the chance to network with science and thus get innovations off the ground.
"We are very pleased that we will be holding the 1st Kulmbacher Bierrechtstag together with the new Campus in Kulmbach of the University of Bayreuth with us at the Bavarian Brewery Museum. On the one hand, we see ourselves committed to the tradition of brewing and beer culture, but on the other hand we are also concerned with its continuation, for without tradition there can be no innovation," emphasises Dr Helga Metzel, Managing Director of Museen im Kulmbacher Mönchshof e. V., whose purpose is the preservation and cultivation of food culture.

With over 3,000 square meters of exhibition space, the Bavarian Brewery Museum located on the Kulmbach Mönchshof is one of the largest specialized museums on beer. The 1st Kulmbach Beer Law Day will take place there.

About the programme

In the morning, the programme will include contributions from Bayerischer Brauerbund e. V. (Bavarian Brewers Federation), the Federal Ministry of Agriculture, various Bavarian ministries, and the European Parliament. The new objectives and regulatory instruments will be scientifically evaluated by researchers from the University of Bayreuth. In the afternoon, the practical side will have its say: representatives of breweries, brewing technology companies, and the trade will present best practice on how sustainability can be promoted and measured in breweries. A panel discussion on the topic "Beer and sustainability - where do we want to go?" will round off the day.

About the organziers:

The conference goes back to an idea of the Chair of Food Law at the new Faculty of Life Sciences: Nutrition, Food & Health at the University of Bayreuth in Kulmbach. Here, natural science perspectives, methodological revolutions in the life sciences, and modern concepts of economics, law, social, and behavioural sciences are linked in a completely new way. Part of this approach, which is unique in Germany, is not only to look for partners outside the academic world for individual research projects. The members of the new faculty will find them right on their doorstep: a mixture of medium-sized businesses and global players in the food industry, and of tradition and innovation. The Research Centre for German and European Food Law (FLMR) at the University of Bayreuth, whose director is Prof. Dr. Kai Purnhagen, Chair of Food Law, is providing scientific support for the conference. The Museen im Mönchshof e.V. with the Bavarian Brewery Museum is organising the 1st Kulmbacher Bierrechtstag. Partners are the Bayerischer Brauerbund e.V., BRAUWELT and the Nutrition Cluster at the KErn Competence Centre for Nutrition are partners of the 1st Kulmbacher Bierrechtstag. The conference is supported by Kulmbacher Brauerei AG.

About the Location 

The Mönchshof is considered a cultural and historical showcase for Kulmbach as a food location. Among other things, it houses the Bavarian Brewery Museum, the Bavarian Bakery Museum, and the German Spice Museum, as well as an educational museum centre attached to the museums. With over 3,000 square metres of exhibition space, the Bavarian Brewery Museum is one of the largest specialist museums dedicated to beer. The outstanding importance of the "liquid gold" in Bavaria, Franconia, and especially Upper Franconia is presented there from a social, economic, and historical point of view as well as the craft of brewing beer. Valuable exhibits such as antique beer mugs, brewhouses, and bibliophilic gems can be found here, including an approximately 3,000-year-old beer amphora from a barrow near Kasendorf (district of Kulmbach), which is considered the oldest evidence of beer brewing in Germany.


Portraitbild von Anja Maria Meister

Anja-Maria Meister

PR Spokesperson University of Bayreuth

Phone: +49 (0) 921  55 - 5300